Final refrain for iPod as Apple stops production

Apple announced on Tuesday that it no longer makes iPods, the trendy MP3 players that transformed the way people get music and gave birth to the iPhone.

Apple’s late co-founder Steve Jobs introduced the devices nearly 21 years ago with his legendary showmanship, and the small, easy-to-use players helped the company revolutionize the way music was played. sold.

It contained “a thousand mind-blowing songs”, the company said at the time, and, together with Apple’s iTunes store, established a new distribution model for the music industry.

Purchasing full albums on vinyl has given way to paying 99 cents per track for select digital songs.

Industry trackers and California-based Apple have long recognized that the do-it-all iPhone will eat away at sales of one-trick devices such as iPods.

The trend towards streaming music services, including one from Apple, has made devices designed solely to carry digital tunes less appealing to consumers.

Apple said in a blog post that the current generation of iPods will only be available as long as current inventory lasts.

“Music has always been at our heart at Apple, and bringing it to hundreds of millions of users in the same way the iPod has impacted more than just the music industry,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing.

“It has also redefined the way music is discovered, heard and shared.”

Joswiak said the “spirit of the iPod” lives on in its product line, including the iPhone, iPad, Apple TV and its HomePod smart speaker.

“Since its introduction over 20 years ago, the iPod has captivated users around the world who love being able to take their music with them on the go,” Apple said in a blog post.

“Today, the experience of releasing your music library worldwide has been integrated across the entire Apple product line – from iPhone and Apple Watch to iPad and Mac.”

Additionally, the Apple Music subscription service offers streaming access to more than 90 million songs, the Silicon Valley giant said.

The iPod held up despite analysts’ concerns that the release of the iPhone in 2007 would destroy demand, since smartphones provided much more than digital music.

The news of the end of the iPod line caused a wave of sad and nostalgic messages on Twitter.

“Damn…low key kinda sad to see that Apple has officially discontinued the iPod from today,” read a tweet from a UK Gaming YouTuber’s verified account @MrDalekJD.

“This thing changed the musical game forever. RIP.”

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