Looking back on another week of news and headlines from Cupertino, this week’s Apple Loop includes shocking iPhone leak, return of TouchID, iPhone 14 price, MacBook Pro audio issues, the MacBook production delay, Apple’s impact on advertising, and goodbye to the iPod Touch.
Apple Loop is here to remind you of some of the many, many discussions that have taken place around Apple over the past seven days (and you can read my weekly Android news roundup here on Forbes).
lock me up
In what both inevitable and shocking expense will Apple finally say goodbye to its proprietary Lightning port for USB-C? The iPhone 14 family won’t be, but there are more indications from Apple analyst Ming-Chi Kuo that the alleged iPhone 15 will finally join the rest of the world:
“If Kuo is right, this could be the biggest transformation for the iPhone since the adoption of Lightning, and end the misery of having to keep multiple chargers due to different standards. The EU also plans to make Mandatory USB-C charging on all devices including mobile phones in the near future, however it was thought this would not be relevant for Apple as the company chose a portless iPhone over USB-C .”
hold me closer
The iPhone 13 incorporates the design changes, but many of them are very small. What impact will this have on the final product? That remains to be seen, but it looks like an unseen but useful change is coming…the return of TouchID. Apple’s latest patent suggests that something special is going to be under your thumb:
“The patent itself describes the use of fiber optics positioned behind the screen, which can capture fingerprint data at much higher rates and with greater accuracy than anything we’ve seen before. Plus, with reports Apple tested the iPhone 13 with an in-screen reader only to remove it before mass production, there has been a lot of speculation that the iPhone 14 will finally bring back this method of Pandemic-friendly authentication on iPhones in addition to Face ID.”
The iPhone 14 family is already expected to be more expensive than previous iterations, but there could be another price-raising factor for non-US Apple fans. Exchange rates could drive up the local price:
“An analyst has warned that iPhone prices could rise outside the US when the iPhone 14 lineup launches in the fall. Chris Caso has warned that the exchange rate problem could be long-term and that while prices for Apple products could rise in all areas beyond US borders, the timing may be particularly unfortunate for the iPhone 14.”
(9to5Mac via Gordon Kelly).
The sound of beauty
The glossy high-end MacBook Pro laptops launched last year – both 14-inch and 16-inch variants – can put up excellent benchmark numbers, but there are a growing number of reports of audio issues in the speakers on laptops. Apple forums and other communities:
“The 2021 MacBook Pro was only introduced six months ago, and yet a number of users seem to be experiencing audio issues. Specifically, they complain about the speakers crackling and popping when there is a audio output playing. … At this point, Apple has not yet acknowledged that there is an issue with the 2021 MacBook Pro, whether it is a hardware or software malfunction.”
That, of course, assumes you can find a new MacBook Pro to experience popping. With continued supply chain restrictions, macOS laptops remain harder to choose from than Apple hopes.
“Quanta is the sole assembler of Apple’s 14-inch and 16-inch MacBook Pros, and the machines are mainly manufactured at ODM’s Shanghai factory. Quanta Vice President CC Leung pointed out on April 30 that the The company’s Shanghai factory had restored about 30% of its capacity and plans to gradually increase the percentage to 50%.
(Digitimes via MacRumors)
With Facebook’s reliance on targeted advertising and Apple’s severe limitation of this option for developers, Facebook’s parent company, Meta, suffered a loss of more than $12 billion. This week, Apple suggested that Apple’s privacy-focused search ads are just as effective as Facebook’s narrowly targeted approach:
“Apple has revealed to advertisers that App Store search ads delivered in an untargeted manner are just as effective as those that rely on targeting via first-party data. The company made this claim in an advertiser presentation obtained by AppleInsider. This presentation focused on the effectiveness of privacy technologies in Apple’s Search Ads business.”
Apple announced that the iPod Touch was no more. The standalone media player has been discontinued, and if you’re looking to buy the groundbreaking hardware, you have while supplies last:
“But in its day, the iPod Touch was extraordinary. It debuted as a surprise in early September 2007, just 10 weeks after the original iPhone went on sale. It was, basically, a iPhone without the phone At the start of the iPod Touch, Apple slashed the price of the original iPhone – which had only been on sale for just over two months – by $200. costs $400, and an 8GB iPod Touch costs $300. But the iPhone still required a two-year contract with AT&T — with the iPod Touch, you paid $300 (or $400 for 16GB) and you got it. possess for free.”
Apple Loop brings you seven days of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column Android Circuit is also available on Forbes.